Correct me if I'm wrong, but I thought the script 1 should look like:
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C:\>oracle\ora81\bin\oradim -new -sid JSH -intpwd oracle -startmode auto pfile=C:\oracle\admin\JSH\pfile\initJSH.ora
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The second script does not familiar to me. Are you trying to startup the db?? Typically, you create the service to the db, startup nomount, create the db, and then open the db.